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The Geek Piece of the Log Home Business

I received a couple of great comments on an earlier post, so I must have struck a chord.  Thanks to all of you that took the time to offer your opinion – I sincerely appreciate that.  Chris M. asked the question,

“…how to make all this web stuff work. Do you have other people in your company that does these things or is this all done by you…”

Generally speaking, we’re a two-person show.  My bride assists me with much of the day-to-day work and she is a world-class researcher and author.  Also, I have a network of associates, both in the log home industry and in the techno-geek world whom I call upon for assistance.  I manage the content, HTML and SEO pieces and minor programming, but for special projects, I call in the cavalry (professional programmers).  Also, living in a log home in the boonies of NW Montana is all the inspiration I need.

My background is marketing and sales in the high-tech & wiress industries, and I got bit by the Internet bug way back in ’93.  Since then I’ve been involved mostly with marketing, but I learned web design, HTML, SEO, copywriting and some programming along the way.  One thing that most people don’t know about me is that I actually authored one of the first Internet business books called, The Complete Small Business Guide.  The video below is from a TV interview during my book tour.

Getting back to Chris’ question about how I make this web stuff work… it helps that I love that part of the business and know enough to be dangerous.  The greatest benefit of the Internet is that anything and everything you want to know is out there somewhere.  The problem is finding the best source for what it is you want to learn.

As an example, if you want to know how to create and edit a video for YouTube, a Google search will deliver more than 17 million results.  Finding the solution that best meets your particular need is the challenge. 

What’s ironic is that this “information overload” is precisely why I launched the Log Home Directory five years ago.  I wanted to build a directory that would serve as a portal for all things ‘log home & timber frame’ to make it easier for people to find what they were searching for.

So, I guess you could say that I’m a marketing geek by profession and a passionate devotee of log homes – all wrapped up in one package.

1 comment to The Geek Piece of the Log Home Business

  • Bill's Custom Log Homes

    Saints be praised we got us a real live movie star who knows the internet. It is funny what you learn about people. I have a mental picture of what I think someone should look like then I find out you wear a suit. ha, ha, ha

    Really, thanks for the insigt into who you are, it makes me feel like I know you a little better. You have great information on this site, keep it coming. And I don’t know about everyone else, but I like the internet tips you give, helps me to get ideas for my website.

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