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Log Homes & High-Tech Communications

When you think about the log home industry in general, or if you are contemplating buying or building a log or timber frame home, the notion of hi-tech is probably not foremost in your mind.  A log home is more commonly associated with a laid back approach to modern living; an escape or a refuge from the big city rat race. 

However, if you are in the business of building, manufacturing, selling or maintaining log homes, the ways in which our customers are searching for our services are morphing at warp-speed.  This new video explains how an incredible shift in communications is unfolding… literally as I type this article.

We are aware of these changes and many of us have websites, blogs and use Twitter, Facebook and other social networking sites, but do we really comprehend the impact these digital applications are having on our lives?  As the video stated, “More video was uploaded to YouTube in the last 2 months than if ABC, NBC and CBS had been airing 24/7/365 since 1948“!

Unbelievable as all this sounds, it should be a wake-up call for anyone in (any) business.  We may not see the value in many of these online applications today or feel the need to swap our cell phone for a Blackberry, but our customers are not looking for us anymore in the phone book or newspapers.  They’re online, they’re involved, they’re plugged-in and they want to communicate with the companies they discover in these spaces. 

Note:  This video is the official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology.

4 comments to Log Homes & High-Tech Communications

  • computers have changed the way of business for the good or bad. Life was a lot slower paced. I wish those days were still here.

  • Wow! Awesome video! Very cool presentation of statistics showing what is already going on. Be there or be… uh salesless.

  • Man, when you see the big picture pulled together like this, it makes you stop and say WOW. This is happening in front of our eyes and we don’t realize it. In my business I use many of these tools to follow sports team results as they happen, but I never put everything together like this video has done. Cool vid.

  • As a log home industry public relations veteran with 25 years in the industry, who also teaches Media Bistro seminars on public relations my mantra is:

    Content comes first.

    Obsessing over whether one communication technology or another is appropriate to an industry such as log homes, takes the focus off what really matters — your message.

    The content of your marketing message must reign supreme. Are you communicating distinct benefits about your product and doing business with your company? Do you know your audience? How does your audience or market differ from your competition? And, do the benefits you communicate matter to your audience? Are you building equity in your brand with every communication?

    MESSAGE is the foundation. Then and only then, can you build your campaign by evaluating every medium available to your company. Do not make assumptions about some media being better than others for delivering a message about your core values as a company. Once you have the message firmly in place, you will figure out how to shape it to each medium you use to reach and influence your consumers — be it Twitter or by Carrier Pigeon.

    Remember, a powerful message well crafted will win over all. For those who argue that Blogging, Twitter, etc. require new rules of language or specialized training in the NEW media, tell them Moses could teach today’s bloggers are thing or two communication. He had something important to say and he got it down two pages — okay tablets — and 10 Bullet Points. The Ten Commandments have done okay over the centuries.

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