Log Home & Timber Frame Niche Gets Social Media Assist
Log Home Directory unveils new marketing and promotional opportunities to benefit log home and timber frame companies by leveraging social media. Website makeover also improves consumer experience.
The Log Home Directory, acclaimed for its all-inclusive listing of USA and Canadian log home and timber frame companies, industry information and commentary, now enables companies a way to promote their social media affiliations and manage their individual business listings via secure access. No other industry web resource offers log home and timber frame companies such marketing leverage.
When a company “claims” their business listing in the directory or adds a new listing, in addition to getting an ample business description field, a linked thumbnail view of their website and contact information, they can also add links to their blog, Facebook, Google+, Twitter, LinkedIn, YouTube and other social networking resources. This comprehensive listing package also includes a Google map showing their business location. As a result of these innovative additions, a common business listing virtually becomes a mini website.
According to Tom Heatherington, editor of the directory, “The world of Internet marketing has changed significantly in just the past two years and simply having a website is no longer enough. Today we must engage customers and prospects socially by offering personal attention and continuing the conversation on our blog, Facebook, Twitter, Google+ and other social platforms“. Equally important is that Google is now tracking and measuring social involvement, which can affect a company’s search engine results.”
The directory hosts the log home industry’s first blog, which became part of the website six years ago and the blog also received a major facelift. Among other additions and improvements, the Directory maintains a log home show schedule that includes events from all major show sponsors. This is beneficial to visitors because major show sponsors do not list competitors’ shows or events, which means that consumers are forced to visit numerous websites to find all upcoming shows.
Heatherington says that he will be rolling out other services over the next couple of months, which will include a new “Log Homes For Sale” service and a smartphone-ready intelligent website. As a bonus for new customers Heatherington offers a free copy of his latest book, “SEO & Social Media Marketing Guide”, in exchange for a backlink to the directory.
About the Log Home Directory:
The Log Home Directory is part of a family of log home and rustic decor websites owned by the Webunet Group, which is headed by Tom Heatherington, chief editor and founder. In addition to managing the websites, Tom is also a recognized Internet business author and Internet marketing consultant to small business. He is an accomplished furniture maker and many of the website’s most popular DIY projects actually emerged from his log home workshop.