Inspired Living & Inspired Marketing

    Every industry has companies that seem to do all the right things in the marketing department and the log home business is no exception. [...]

    June 15th, 2009 | Tags: , , , | Category: architect, log home floor plans, log homes | 3 comments

    Montana Log Homes

    Last winter when the snow was flying and the log yard was quiet, I had the pleasure of spending part of an afternoon with Brad Neu, President of Montana Log Homes. His company has been handcrafting custom log homes for more than 30 years. [...]

    April 25th, 2009 | Tags: , , , , | Category: log home builder, log home manufacturer, log homes, montana | 3 comments

    Log Home Marketing in a Soft Economy (Part II)

    In a challenging business climate such as what we are experiencing today, business owners often choose to batten down the hatches and revert to traditional promotional and advertising methods on a scaled-down level. Unfortunately, we can’t spend our way out of this mess; we must get more creative and extend our reach using non-traditional approaches. The Internet and new social networking websites offer marketing opportunities you couldn’t afford to purchase using conventional media sources. [...]

    October 29th, 2008 | Tags: , , , | Category: log home, marketing, timber frame | 2 comments

    Log Home Marketing

    The idea of ‘local search’ and its importance in the future has Google making this one of their (many) priorities. Reaching only the people you can serve conveniently is paramount to success… in any business. [...]

    October 24th, 2008 | Tags: , , , | Category: log home, log home community, Technology | 3 comments

    Open Letter to Log Home Companies

    Answer your email…

    I have a pet peeve… Why do so many people and businesses treat email in a different way than a phone call or voice mail? Putting aside spam, subscribed lists, promotional mail, etc. (which are easy to filter), why is an email from a LIVE person treated with less priority than a [...]

    July 1st, 2008 | Tags: , , , , , | Category: marketing, Technology | 4 comments
     
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